When you’re trying to make the most of limited greenhouse resources, trying to plan your crop scheduling around culinary trends may sound futile. However, a willingness to at least try and keep up with long lasting trends in cooking can make the difference between success and failure at market farming. With traditional holiday foods featuring high levels of saturated fat, sodium, sugar, and refined flour, there’s been a decade-long shift towards healthy holiday cooking that you can tap into. Try at least one popular farm vegetable crop listed below that can help boost your sales during the holiday season.
- Cauliflower
With the increase of adherence to vegetarian and vegan diets, many home cooks have recently turned to roasting whole heads of cauliflower in place of meat main dishes like turkeys and hams. Mashed, pureed, or even riced cauliflowers has been a trendy replacement for starch heavy potato and rice dishes for nearly a decade now. This is one of the more time and labor intensive cruciform vegetables to grow, but the higher price per pound for a quality head makes it worth the work of adding it to your marketing farming efforts. Smaller side shoots and miniature varieties ripen fast and are easily marketed as quick roasting and easy to slice after cooking whole.
- Lentils
Lentils won’t work for greenhouse or hydroponics growing in most cases, but it’s a great rotational crop for small farms with open field acreage and a relatively long cool season with mild temperatures. Locally grown lentils demand a high price per pound as a specialty organic crop, while they’re also replenishing the soil where you grow them since they’re a legume that fixes nitrogen. Make sure you’re willing to invest in small scale winnowing and threshing equipment if you add this crop to your routine. Brown, green, red, and yellow lentils are all commonly used to create tasty vegan and vegetarian meat-free lentil loaves for holiday meals that are packed with flavor, protein, and fiber.
- Sweet Potatoes
Growing in a hot and humid climate or a heated greenhouse environment instead? Try sweet potatoes for a double crop that is in high demand for all sorts of holiday dishes. While many market farmer customers are primarily familiar with eating the roots of the sweet potato, they’ll be happy to learn that the greens are mild and nutritious as well. Sell your trimmings from exuberant growth in your greenhouse or hydroponics system to make money on salad mixes in addition to sweet potatoes sold to make Thanksgiving casseroles and Christmas pies.
- Root Crops
Root crops often go out of vogue for decades at a time, but they’re enjoying a renaissance for now and deserve attention since many of them grow quickly and produce a harvest within one to three months. From specialty radishes to colorful carrots, tiny tender turnips, creamy parsnips, and even unusual sunchokes, you have plenty of options to find root crops that fit your chosen market farming method and climate. Many root crops like parsnips are lower in carbohydrates than potatoes and other holiday standards, so they’re popular even among market shoppers following paleo and low carb diets.
- Winter Squash
While butternuts and acorn squash were once primary in demand only for holiday meals, now these squash are easily sold from long-term storage all year round. Unique and unusual hybrids of spaghetti squash mixed with sweeter kabocha and pumpkin are in high demand for trendy holiday dishes that also happen to fit into many diets and satisfy healthy eating concerns. Be sure to outline the exact features and benefits of specific winter squash at the market since many varieties feature high levels of important vitamins and nutrients with low fat and moderate carb content.
- Kale
Kale’s time as a superstar has come and gone, but it remains a staple for healthier eating for many people. It’s one of the easiest greens to mix into stuffing, salads, appetizers, and even vegetarian and vegan main dishes like nut and lentil loaves. While it’s no longer quite trendy enough to plan an entire season around, most markets will support a steady sale of many dark and bitter greens during the holiday season. Commit to a little space for the most popular varieties of kale in your farm vegetable crop planning for a easy to grow holiday crop that remains in-demand from year to year.
Regardless of the crops you choose to grow for holiday markets and CSA delivers, you’ll need the right farm planning software to manage recordkeeping and rotational information. Check your fall and winter growing and sales plan at a glance by using Farm Grower Manager to keep everything under control and boost productivity at the same time.
Jessica grew up eating homegrown tomatoes and showing rabbits at livestock shows, so it’s no wonder she has her own 3 acre organic hobby farm today that will soon be home to a small licensed nursery for valuable trees and native shrubs. When she’s not busy with her own gardens and chickens, she enjoys helping build greenhouses and weed the blueberry fields at her friend’s 30 acre organic fruit and vegetable plant farm.